Tips for designing your blog logo

A unique blog is also a unique logo, as a clear recognition value as a company or a company.

Those who are still in the planning phase of their blog should not be too frivolous and quick to plan the blog logo, but plan plenty of time for the logo design — and a certain budget. Because very few bloggers are proficient in professional graphic design to create an appealing and well-designed logo.

But what should you consider in your logo planning? And that raises the question, what makes a good logo at all?

Plan a bloglogo correctly

Many will not be as strict and meticulous about choosing a logo for their blog as a young company that defines their corporate design. And I also think that bloggers should not necessarily be that narrow when choosing their CD. After all, good content is important first and less external appearance, which can naturally become more professional over time.

Just think about the regular logo revisions of big companies. In addition, as a fresh blogger, you often do not know how the blog is accepted by the users and whether it is worthwhile to finance a professional layout including logo design.

Anyone who defines a blog as his business website and wants to get started right away should pay attention to the following points when designing his logo.

Characteristics of a good logo

Company and blog logos should meet certain criteria in order to be considered successful.

  • The logo should have a graphic reference to the blog topic.
  • It should be memorable, even if it is shown quite small.
  • It should be unique, so not in this form or style in a little modified form on the Internet already happen.
  • Anyone planning to use the logo in print media, such as stationery or business cards , needs high-quality vector graphics.
  • Also in the logo design are regularly emerging new trends — think of Flat Design or Long Shadow — but a good logo should be rather timeless, especially if you do not feel like your budget regularly with logo upgrades or adjustments strain. Therefore, even simple logos elaborate designed are preferable.
  • The logo should match the overall corporate design of the blog in terms of color and font selection.
  • It should not consist of too many colors, a maximum of three or four.
  • The logo should also be well displayed in black and white, if it appears in a black and white copy or on a fax. At that time I did not consider this aspect with my logo, however the mentioned cases for the black and white representation did not occur to me (copy, fax).

Collect ideas for logo design

Ideas for the new blog logo can be found on the Internet. Those who like to be inspired by others can take a look at related blogs or websites and check their logo choice.

Also good idea suppliers are the platforms Dribble , Logopond or Graphicriver . With the latter website you can also buy logos for about $ 33, but the layout has to share with many other buyers. But if you want a unique logo, you should use the offered logos on Graphicriver only as a source of inspiration.

Image or word mark

In the logo design, there are two major display options, a word mark or a picture mark. What is better now? That can not be decided flat rate.

Every blog needs a word mark, because the logo — no matter how it is designed — makes its name clear to every blog visitor.

If you take a look around in the blogosphere, you will find that blogs named after the name of their operator often use a wordmark. Figurative marks are also present, then in most cases the first letters of the first and last name of the blogger are used for the logo design.

In general, logos are a combination of both: A picture, supported by a lettering. Those who are not sure how to choose their blog logo can and should get professional advice from a graphic designer.

Logo can be made or made

Certainly there are various tools on the Internet that allow you to create a logo for free . If you have a good sense of graphics and are familiar with the most important functions of graphics programs, you can also design a logo yourself. The simpler the design, the simpler the implementation.

But those who want to come up with a professional blog design should not be able to get around a designed by a graphic designer logo.

Graphic designers can be found on the various freelancer platforms such as Upwork, where you can place an order and finally receive numerous applications from potential contractors plus cost estimate.

If 200 or 300 dollars (or even more) are too much for the logo design, fiverr can also use a cheap platform for creative services for its mission.

Buy logo

Another cheap way to get a logo is to buy it on a Stock Photo Platform . Nevertheless, I advise against it, because some stock agencies in their guidelines exclude the use of graphics as a logo (such as Fotolia) and because so a purchased image can still be purchased by many others. The uniqueness that makes a good logo mainly, is thus obsolete.

However, if you want to buy a logo for the beginning, you should inquire in advance if the graphic may be used as a logo on a blog.

Copy and modify the logo

Many beautiful logos can be found on the Internet and maybe some will come up with the clever idea to use a very good one for their own purposes, by just modifying it slightly, for example by adjusting the lettering or changing the color.

Even before that, I can only advise against, because in the worst case, it can lead to legal consequences for copyright infringement . So rather invest some money in your own logo instead of later having to pay a hefty fine for illegally copying or clipping another logo.

And do not forget to let the graphic artist assure you of all rights for sole use when purchasing your blog logo, preferably in writing.

Conclusion

A unique logo makes a blog memorable and recognizable. The effect of such a graphic should not be underestimated. Therefore, you should plan enough time for planning and creation and rather invest a money instead of buying any graphic.

Written by

Christina Cheeseman is a Technology Strategist at Elitech Systems. She enjoys writing about Technology, marketing & industry trends.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store