PROGRESSIVE WEB APP VS NATIVE APPLICATION, YOUR HEART SWINGS?
THE PROGRESSIVE WEB APP (PWA)
The Progressive Web App is an ultra-optimized website for mobile and able to use certain features of the device, such as the camera. The user accesses it from their browser and downloads the contents of the application as they navigate, hence its name progressive.
The advantages of the PWA:
- The PWA saves time and money since it is only developed once, while a native application requires two separate developments, one for iOS, the other for Android (unless you use technologies like ReactNative like us)
- Since the PWA is accessed from a web browser, you do not have to submit your application to the Stores.
- The user does not download the entire content of the application before using it. It, therefore, accesses much faster, directly via a URL.
- In the absence of a download, the PWA uses only a very limited portion of the phone’s memory.
- If they like it, users can easily share a PWA thanks to its short URL, which is only ten characters long.
- The Progressive Web App is a website and as such is referenced by search engines. The latest algorithm developed by Google even values it particularly. Concretely, this means that the PWA has a good chance of appearing in the first search results and therefore of being known to users.
- User engagement, in particular via push notifications, installation of an icon on the home screen as for native applications.
- The home screen similar to that of a traditional app, with fullscreen mode possible.
THE NATIVE APPLICATION
It is the subject of two separate developments; this way it works best with all types of devices. The user downloads it with all of its content from the Apple Store or Google Play.
The advantages of the native application:
- Although PWAs use secure URLs in HTTPS, the native application remains a more secure and reliable means of accessing information, in particular thanks to the multiple controls to which it is subject on the Stores.
- If it takes longer to install on its home screen, the native application is much more powerful than the Progressive Web App: the user’s navigation is, therefore, faster, fluid, and pleasant.
- The native application is able to interact with other applications, for example by offering its users to connect with Facebook.
- It also allows the use of many more functions than the Progressive Web App: geofencing, for example, sending an automatic notification when approaching a geo-localized point.
- The native application offers greater possibilities in terms of interface and user experience: game integration, further customization, etc.
- If the Progressive Web App is indeed very easy to update, the native application is no less so! You can modify the content of your application without going through a new submission on the Stores.
- Finally, to make your application less cumbersome, it is always possible to offer streaming content, that is to say to which the application allows access but which is not downloaded by the user. To do this, you can use an HTML POI, a webview — a tab giving access to a web page — or the buttons found in all types of POIs.
It is the end of 2020 and the mobile application market seems saturated. On average, mobile users have almost 80 applications installed, but only use half of them. These are monthly uses, that is, applications that are opened at least once a month. As for daily uses, the average drops below the 10 mark. The Progressive web app appears to be a good alternative, but each need is different.
This is the reason why we offer to assist you in this choice: Native Application Development or Web Application. We are here!