E-COMMERCE: HOW TO ENSURE THE LOYALTY OF YOUR CUSTOMERS?

Raise your level of requirement

Ensuring the loyalty of your customers is not just a problem for the marketing department.

Measure your loss rate

The loss rate is a ratio of the number of customers you lose from your customer base. It is easy to measure with a churn if you offer online services, but it can be more technical to define in the context of punctual sales. Each company has its own formula, but in the latter case, it may correspond, for example, to customers who permanently abandon an online shopping cart not completed, or to customers who purchase a product or service from your competitor. .

Evaluate customer satisfaction

To set up an effective strategy, a brand must be able to evaluate the satisfaction of its customers. For an e-commerce site, it is crucial to be well referenced, but even more important to be well noted. Because a business relationship is based on trust, if a product or service experiences the wrath of its customers — be it in B2B or B2C — the consequences can be dramatic.

Stay connected with your customers

On the web, the loyalty of your customers is an approach that may seem impossible as the diversity of behaviors, choices and actions is immense. Yet by harvesting and exploiting the right data, you could make it easy.

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Christina Cheeseman

Christina Cheeseman

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Christina Cheeseman is a Technology Strategist at Elitech Systems. She enjoys writing about Technology, marketing & industry trends.